The city of Burgas started the implementation of a bike-sharing service in 2012 and was the first Bulgarian city to include the practice as part of an integrated urban mobility policy. The initial project, "Cycling City – a Model of Modern Urban Mobility", was financed by the Global Environmental Fund (GEF) and aimed to increase infrastructure for and access to non-motorised forms of transport. Since its introduction, the system has been extended and constantly improved; e-bikes are envisaged for the near future.
Mobility management refers to the promotion of sustainable transport. At the core of mobility management are 'soft' awareness-raising measures like information, communication and marketing campaigns. Mobility management measures do not necessarily require large financial investments and may provide cities with good value for money.