According to a study conducted in Italy by URBI, over 5,000 vehicles were booked a total of 4,265,000 times in the last six months.
URBI is an app that aggregates shared mobility offers such as bike and car sharing services. The study analysed data from services offered in Rome, Milan, Turin and Florence by companies such as car2go, enjoy, Share'n go, DriveNow and ZigZag.
Presenting at the Smart Mobility in Smart Cities conference at the University of Milan, authors of the study were optimistic about their findings. "In Milan today, shared mobility is no longer a goal but a reality," said URBI founder Emiliano Saurin.
Each of the cities studied showed strong and steady growth of car sharing. Turin topped the list with an increase of 54%, followed by Milan (41%), Rome (20%), and Florence (10%). Over the same period, the number of vehicles in Turin and Florence decreased by 8% and 12% respectively.
The study also revealed information about demographics of carsharing users. Men accounted for 75% of all users, and 34% of users - the largest cohort - were between the ages of 24 and 35.
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