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Mobility Update April 2013

By Admin / Updated: 15 Jan 2015

Welcome to the Eltis Mobility Update!

In spring 2011 the re-designed Eltis portal was launched, fulfilling one of the commitments of the Commission’s Action Plan on Urban Mobility – the establishment of an urban mobility observatory facilitating exchange of information and best practice in urban mobility. Since then Eltis has significantly expanded to offer a more comprehensive service. We thank you for using the Eltis website and would be really interested in your views on:

  • How easy you find it to use;
  • How it might be improved; and
  • How we can make it more popular.

Please fill in our online survey. The survey should only take you a maximum of 5 minutes and will be completely anonymous.

We are also taking a closer look at a tool dealing with energy certifications for estates which is one of the keys to eco-friendly mobility. It is described in an article written by Bernhard Hachleitner a journalist working for the Traffic Club of Austria VCÖ.

Your Eltis Team

News

Do the Right Mix second round of funding

The European Commission’s Sustainable Urban Mobility campaign invites applications for up to € 7,000 of financial support to boost local campaign initiatives. Launched in July 2012, this three-year initiative aims to raise awareness of sustainable urban mobility in the European Union’s 27 Member States, plus Norway, Iceland, Liechtenstein, and Croatia. Applications for the second round of funding must be submitted before 12:00 (CET) on 31 May 2013.

>> read more


Smart card for Belgian railway passengers

The Belgian railway operator SNCB are progressively phasing out paper railcards in favour of electronic railcards stored on a MOBIB card. The MOBIB card is an interoperable smart chip card that can contain multiple railcards (contracts of carriage) simultaneously. Starting from the end of March, the current paper SNCB railcards will be progressively replaced by the new MOBIB card.

>> read more


Budapest example confirms that traffic restriction does not cause chaos (Hungary)

The "Heart of Budapest" programme aims to revitalise the central areas of Budapest by converting public road spaces into areas of soft mobility and leisure. At present, the construction work of the last phase of the programme is in progress (see Eltis video clip and case study for previous phases). This includes the permanent closure of road lanes of the capital’s most important cross-through road. Surprisingly, within only a few days after lane closure, the traffic has adjusted to the new situation.

>> read more


Stakeholder consultation for sustainable development of Paris region (France)

“What are the priorities of tomorrow’s mobility?”, “Suburban: imposed or chosen mobility?”, “City and car, the end?”, “Who owns the street?”, “Slowing?...” are some of the debates that animated the forum Le movement, c’est la ville (Movement is the city), organised on 22 and 23 February by the Ile-de-France Region in partnership with Libération newspaper.

>> read more


Brescia becomes smallest city in Europe with a metro line (Italy)

With the opening of a fully automated metro line on 2 March 2013, the city of Brescia has become the smallest city in Europe with a metro service. Brescia City Administration completed the ambitious project within 10 years despite initial opposition from citizens. The main aim of the project is to increase the use of public transport from 40 to 56 million passengers per year and to offer a valid alternative to private transport, thus protecting the environment by decreasing congestion and pollution.

>> read more


Bristol, Brussels, Glasgow and Ljubljana shortlisted for European Green Capital 2015

Bristol, Brussels, Glasgow and Ljubljana have been chosen as the four finalists to proceed to the next stage of the European Green Capital 2015 Award, having been shortlisted from 8 entries across Europe.  The award is organised by the European Commission and awarded to one city every year, based on their record of achieving high environmental standards, their commitment to on-going and ambitious goals for further environmental improvement and sustainable development, and the extent to which they can act as a role model and promote best practice in other European cities.

>> read more


Shared (parking) space for bikes and cars in Copenhagen (Denmark)

In cities where space is in short supply, planners need to think outside the box in order to make room for everyone. When it comes to a cycle city like Copenhagen, with its countless cyclists, parking space has to be found for both cars and bikes - this is where "flex parking" comes in.  This allots space at different periods of the day for the two types of user, depending on when and where they are most needed, meaning that both daytime bike commuters and those returning home from work in their cars in the evening can use a single space.

>> read more


Introducing: SEGMENT - Segmentation in mobility management

SEGMENT is an Intelligent-Energy-Europe-funded project which tested consumer market segmentation techniques to persuade people to adopt more energy efficient forms of transport. The results show the potential and the limitations of segmentation, the difficulties in evaluation and the large learning potential within EU-projects.

Setup of the project

The six SEGMENT demonstration cities aimed to maximise the impact of the campaigns through the use of two segmentation techniques. Firstly, by targeting people during so called “life change moments’, e.g. moving home, starting a new job, going to university. Secondly, by clustering these people with help of detailed surveys into relatively homogenous groups (in terms of attitude and travel behaviour) and then devising campaigns to effectively address the chosen target clusters (segments).

Life change moment campaigns

At life change moments, people have to change their mobility patterns, and are therefore more apt to consider other modes of transport. The six SEGMENT cities addressed a variety of such life change situations:

By clicking on each city name, you will be taken to Eltis case studies for an in depth description.

Segmentation methodology

A cluster analysis of a ‘before’ survey led to segmentation into 8 target groups, ranging from for example “Devoted Drivers” (almost impossible to change) to “Car Free Choosers” (not owning a car and happy with it). Click here to view the analysis example from London. Segmentation can help make campaigns more effective. It can also address very specific target groups, for example people considering buying a car – in that case with the aim to MAINTAIN their current sustainable travel behaviour.

Project conclusions

  • Addressing people at “life change moments” is an effective way of segmentation with a great number of opportunities, some of which might be common in one country, but are still quite unknown in another.
  • Segmentation of a target group into different attitudinal segments has led to creativity, new marketing messages and more focused campaigns – and SEGMENT has proven that these attitudinal segments are common across Europe.
  • Segmentation has to have an adequate size and cost in relation to the mobility management project. Usage of the standardised evaluation on MaxEva made results easily comparable.
  • SEGMENT has developed the “Golden Questions”, a standardised way to apply segmentation in mobility management projects with relatively minor effort required.

 

Resources

Resource overview on SEGMENT website

 

 

Eltis user of the month

 

is Hans Zuiver, Senior consultant of Mobycon, Concordis Group.
>> read more about Hans Zuiver

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